Board of Directors

Don Monsour – Chair  |   Contact

Don Don is the Chair of the Culinary Tourism Society BC and Chair of the International Culinary Tourism Association. He is the past Chair of the Canadian Tourism Commission (CTC) Product Development Committee and the Cuisine Tourism Subcommittee as well as the Destination Consortium. He is a founding member of the Council of Tourism Associations of British Columbia, of which he was appointed president in 2001. Don was also the Chair of the BCRFA and now currently holds the position of Vice Chair. Don has more than 45 years of experience in hospitality industry management. He is also past vice-chair of Tourism British Columbia and has been a member and director of many organizations including the Canadian Food Services Executives Association and the Victoria Chef's Association. He is the President of Hospitality Associates and Bon Appetit Foods.

Jay Drysdale - Vice Chair  | Contact

Jay's bio, image and contact information will be updated shortly.

Sara Norman – Director - Working Horse Winery   |   Contact

Sara has been active regionally and internationally working with both public and private sector clients developing marketing and branding opportunities for the Food, Beverage and Destination Event sectors. Formerly a partner in an international design build firm; she now co-owns a certified organic winery and farm. The emphasis on the farm is food and wine tourism featuring local and farm fresh ingredients. A consultancy business allows her to share a passion for sustainable development with an emphasis on providing guidance to clients to ensure a dynamic synergy between destination brands/experiences, architecture and sustainability.